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What Tourists Complain About in Korea: The 2026 Numbers

Tourist complaints in Korea hit a record in 2026. See which cities and problems lead: taxis, lodging, payments, and what it means for you.

Abstract bars and travel symbols over an illustrated city skyline; decorative, not a data chart.
AI-generated illustration

The short answer

Complaints are at a record high because visitors are at a record high, and they cluster in a few predictable places: taxis, lodging around big events, shopping prices and payments. Personal safety is rarely the issue. Knowing the pattern is most of the protection.

1,7442025
Tourist complaints filed with the Korea Tourism Organization in 2025
1,753Jan–Jul 2026
Already more than all of 2025 by the end of July
25.2%payments
Share of 2025 complaints about payment problems

Tourist complaint counts: 2021 119; 2023 902; 2024 1,543; 2025 1,744; January–July 2026 1,753. The last period is not a full year.
Korea Tourism Organization complaint counts quoted in the article. The striped 2026 bar covers January–July only; other displayed periods are full calendar years. These are counts of filed complaints, not complaint rates per visitor.
January–July 2026 complaints in four regions: Seoul 665, Busan 594, Incheon 176 and Jeju 155.
January–July 2026 counts for the four regions listed in the article: Seoul 665, Busan 594, Incheon 176 and Jeju 155. This is a selected regional count comparison, not a risk ranking or a rate adjusted for visitor numbers.

The trend

📈 Complaints filed per year

Year Complaints Note
2021 119 Pandemic low
2023 902 Travel reopening
2024 1,543 Up 71%
2025 1,744 Record at the time
2026 (Jan–Jul) 1,753 Record passed in seven months

Read it against visitor numbers

Korea passed 10 million foreign visitors in the first half of 2026, about 21% more than a year earlier. Complaints are rising faster than visitors, which is a real signal, but the absolute numbers are small: under 2,000 formal complaints in seven months, against tens of millions of taxi rides, meals and hotel nights.

Where the complaints come from

🗺️ January–July 2026 by region

Region Complaints
Seoul 665
Busan 594
Incheon 176
Jeju 155
Stay Busan, May 2026 · reported case, Korea Tourism Data Lab 2026

"Cancelled bookings and excessive cancellation charges, in the weeks before the BTS concerts."

  • 185 of 368 national complaints that month came from Busan
  • 133 concerned general lodging
  • 83.8% filed by foreign visitors

What it turns on: big events. One concert weekend produced half the country's tourist complaints in a month. If you travel for an event, book early, by card, and keep screenshots.

Taxi Haeundae → Gwangalli, Busan · reported case, KTO 2025 analysis

"About fifteen minutes by app-called taxi. The driver typed ₩80,000 into the meter and charged my card."

  • Taxis: 70 of 232 foreign complaints in Busan in 2025, the top category
  • Refund sought later through the app operator

What it turns on: the card record. Because the fare went through an app and a card, the traveler had a route to a refund.

What the categories tell a traveler

Where most problems happen

  • Taxis from airports, venues and tourist hubs
  • Lodging during concerts and festivals
  • Shopping prices and tax refunds
  • Foreign cards rejected, Korean number required

The habit that prevents most of them

  • Meter or app estimate, plate photographed
  • Platform booking, card payment, screenshots
  • Posted price checked before paying
  • Two cards and visitor apps installed

The complaint line also receives thank-you notes

In the first half of 2026 the 1330 complaint centre also logged 34 messages of thanks from foreign visitors, including an American traveler rescued by police after being swept out to sea at Naksan Beach, and a Chinese visitor helped through a medical emergency. These stories rarely make the statistics, but they are part of the same data.

The bottom line

The bottom line

Korea remains a very safe and largely honest country to visit; the record complaint numbers come from a record number of visitors and a few repeat problems. Those problems are predictable enough to avoid: taxis without a meter, event-week bookings without screenshots, and payments without a backup card.

Every complaint in these figures started with one traveler deciding to report. Report to 1330, and then write it up publicly, so the pattern is visible to the next visitor before the statistics catch up.

Sources

Frequently asked questions

How many tourist complaints does Korea receive?

The Korea Tourism Organization's complaint centre received 902 complaints in 2023, 1,543 in 2024 and 1,744 in 2025. From January to July 2026 it received 1,753, already more than the whole of 2025. Most are filed by foreign visitors.

What do foreign tourists complain about most in Korea?

Shopping, taxis and lodging lead most years. In 2025, 440 of 1,744 complaints (25.2%) involved payment problems such as rejected foreign cards. In Busan, taxis were the top category in 2025, and in May 2026 lodging cancellations around the BTS concerts dominated.

Which Korean city has the most tourist complaints?

Seoul, as the most visited city. From January to July 2026, Seoul recorded 665 complaints, Busan 594, Incheon 176 and Jeju 155. Busan's share jumped in May 2026 because of concert-week lodging disputes.

Is Korea safe for tourists despite the complaints?

Yes. Korea received more than 10 million foreign visitors in the first half of 2026, and fewer than 2,000 formal complaints were filed in the first seven months. Most complaints concern prices, payment and service rather than personal safety.

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